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Experience

Walgreens

Art Director, UI Design · 2018–Present
  • Motivate 17-person team by inspiring best industry practices through creative direction
  • Manage 2 designers and a copywriter while supporting business goals across 5 teams
  • Collaborate with email, social, and marketing team directors to align brand strategies
  • Evolve digital style guide and design toolkit to maintain site consistency and accessibility
  • Improve visual QA process by facilitating design and development team collaboration
Senior Interactive Designer, Digital Health · 2015 – 2018
  • Ideated and pitched Walgreens identity rebrand, then executed throughout organization
  • Redesigned prescription refill hub, resulting in 1.5% conversion lift ($180 million/year)
  • Streamlined refill email to one click, increasing order conversion 20% ($400 million/year)
  • Revamped drug info section to consolidate content and add patient-reported side effects
  • Oversaw marketing photo/video shoots and submitted work to award competitions
  • Presented work to creative directors and relayed relevant feedback to teammates
Interactive Designer, Digital Health · 2014 – 2015
  • Produced presentation delivered by Walgreens president at national health conference
  • Implemented intuitive user flows learned through rapid prototyping and usability testing
  • Created new health and wellness aesthetic used in emails, content, and marketing
  • Supported digital work on a variety of retail, cross-site, and photo projects

Chicago Sun-Times

Senior Designer · 2011 – 2014
  • Built interactive UX/UI solutions for various internal products and apps
  • Created B2B/B2C sales-driven marketing campaigns across 40+ brands
  • Designed ads and special event promotions for internal and external clients
  • Developed sales team collateral based on data analysis reports

GoHealth Insurance

Web/Graphic Designer · 2011
  • Led redesign of entire website by utilizing research and data to inform UX/UI
  • Produced B2C web interactions and print collateral to generate sales leads

Alliance Creative Group

Art Director/Copy Editor · 2010-2011
  • Rebranded Image Chicago magazine as sole designer and editor of issues and ads
  • Developed web customizations, identity systems, promotions, and package designs

Freelance Design

Designer · Ongoing
  • Produce creative materials for corporations, schools, and professional networks
  • Maintain strong business practices via client communication and invoice processing

Honors

Health + Wellness Design Awards (2 category wins)
Graphic Design USA · 2017

Golden Boot Award for Standout Employee Performance
Walgreens · 2015

Best Promotion to Build Circulation/Readership
Local Media Association · 2012

Skills

Creative direction
Branding & identity
UX/UI methodology
Marketing strategy
Copywriting & editing
Adobe Creative Suite
Sketch, Zeplin & InVision
Basic HTML/CSS

Education

Drake University
BA Graphic Design & BAJ Creative Advertising · Magna Cum Laude, 2009

Studio Art Centers International
Semester abroad in Florence, Italy · 2008